Moira & Company

1362 West Grand Avenue

Chicago, Illinois 60642

Phone: 312.666.7555


Merry Christmas, Baby

Moira & Company handled the design, typesetting and production of this 220-page Gift book and slipcover in three months. We created and produced over twelve cover design comprehensives and a four-color, sixteen-page sales blad in three weeks from the initial receipt of project. Managed and tracked over fifty pieces of color transparencies and black and white art. Coordinated project management for two offices: HarperCollins

in New York (publisher) and Livre Noir in San Francisco (book creator), as well as the printer in Milan, Italy. Created scratchboard illustrations for individual pages and endpapers.

The scope of the book changed mid-project: from

4 color throughout to four colors over one color. Layout needed to accommodate matching of art to particular stories throughout the book, and in almost all cases this was able to be done despite the handicap of 4/1. Print production needed to meet European parameters and requirements.

The book demanded an extremely high level of typographic design, especially in typecrafting of poetry versus prose.

Good Housekeeping chose Merry Christmas, Baby as one of its Top Ten Christmas Gift books of 1996. The book was also featured in Essence, People, and on Good Morning, America. It outsold many previous books produced for the African-American Market and also generated an extremely strong crossover response.